Exclusive Advertising
One of the biggest benefits advertisers have when advertising with Fix My Body is the exclusivity of our advertising. When chatting with health and wellness experts, the number one complaint we fielded was that whenever they advertise, they always seem to be mixed in with over 100 other companies that offer a similar service, so why would the clients be calling their number over their competitors? This is a problem that has long been associated with conventional Directories.
10 years ago, there was no real competition to print directories, so everyone looked in a directory, whether it was the local paper, or the seemingly endless variety of coloured directories, to find a health and wellness expert. Today though, more Australians are online than are watching TV. So the only walking our fingers do, is across a keyboard! Seeing an opportunity to charge clients twice, most print directories now also feature an online option, however, they are fast becoming known as data dumping grounds.
Taking this feedback onboard, Fix My Body has developed a unique format, where a MAXIMUM of two businesses from the same industry will have the opportunity to advertise per Zone. As simple as it sounds, by doing this we have completely differentiated ourselves from 99% of our competitors. As a business, you have the unique opportunity to put your best foot forward, and earn new business with a full colour half page ad, which you know upfront will have maximum exposure due to the limited competition.
To make all this work, we needed traffic to visit our advertiser's pages, because all the exclusivity in the world accounts for nothing, if no one can see you. Rather than try and build awareness of our site, or even 'take on' the multi-nationals, we decided to do what they themselves do, advertise using Google. Google is the largest single source of people looking for a local business in Australia. With over 2.1 Million Australian's seeking a local business to buy a product or service offline every day, we had found our market.
Combining all the benefits of exclusive advertising, with all the benefits of achieving a first page penetration on Google has seen our company grow exponentially. So don't just sit there, ask for one of our Account Managers to contact you directly, because one downside to exclusive advertising is, once a Zone is sold out, that is it!
